Why I’m Rebuilding My Etsy Shop from the Ground Up

This isn’t just a t-shirt shop.

This is my next chapter.

I’ve lived with MS long enough to know that life with chronic illness isn’t easy — but it’s far from over.

We still get to dream. We still get to build. We still get to create things that mean something.

That’s what Chronic Radiance is all about.

When I first started my Etsy shop, I jumped in with heart. But recently, I realized something was missing — not in my designs, but in my system, my strategy, and my ability to truly reach the people I made this for.

So I stepped back.

I took a deep breath.

And I invested in learning how to do it right — not to hustle harder, but to build smarter.

Because I’m not here to chase trends. I’m here to create something that inspires.

For people with chronic illness. For MS warriors.

And for the ones who walk beside us.

I’ve got t-shirts, mugs, and more on the way — but this shop is about more than just products.

It’s about reminding you:

You are strong.

You are seen.

You are not alone.

Stay tuned… good things are coming.

Shop now at: chronicradiance.etsy.com