Saving Face with Facebook and Reinventing Yourself

Social Media and Event Marketing

So I missed the opportunity to update my blog post yesterday with lots of juicy photos from my past, kind of putting proof in the pudding for all that I’ve done to create my own brand. Yeah I know that’s a lot of marketing mumbo-jumbo, but my brand is just that. An idea about who I am. It’s more or less a non-touchable thing, that encapsulates me, in a brief description. It’s kind of tough when I’ve been mostly project-based my whole career, doing different things, and always trying to redefined myself by connecting the dots. It’s tough when there are so many dots to connect.

So I figured I would start with the last thing that I did before I had my son, and left the corporate world. no I should start by saying that the contact was not easy to find based on where I remembered putting it on the web. I had started a website with a new domain name for this company, and pretty much built the contact from the ground up. There were some photos before, but I had to collect everything, edit a lot of stuff, and get some juicy wordage to put on there so that Google search would pick them up. and that’s exactly what I did. For them.

When I put the contact on my own Facebook, sharing things that I have done for this company with my own family and friends, Facebook was saving it. The Facebook algorithm has gotten much better over the years, and I didn’t realize how valuable bowl it would be in saving my own face. Especially when the Contant that I created for the company was gone. And any reference to myself was written over my contact information at the company. A competitor bought the company over, and the stuff I had created was a valuable asset at the beginning, but of course they would need to wipe it clean and branded for themselves. Nobody was interested in saving my own brand. On my own face.

At the tradeshow booth

I went on LinkedIn first, which I had used to build my own brand over the years saving the information that I had done with a lot of linkage to all the places that I had been. I even connected it to my own blogs over the years. Those blogs are still there. They are my own brand. And WordPress wants the Contant, so digital bits is well worth the cost for them.

I went back to Facebook and did a search in my own profile for the company name, which will remain nameless.  If you really wanted to, you could look at the logo on my T-shirt when I was at events, but pretty much that’s it for me.

So I went on Facebook, searching for different things I have done, in particular this last stop at a trade show display manufacturer and full service exhibit house. bingo!

So Facebook apparently does have an interest in saving Content.  It was there that I found this juicy stuff. I forgotten all about these photos that now remind me why I loved this last event that I organize so much.

Even though I was in marketing, I kind of specialized in online marketing, in particular social media marketing. Because I loved people and the connection. I wasn’t trying to swindle anybody, I was just trying to get people engaged and have a conversation.

Did I do that? Filling those seats.

When it came to bringing those people together in person, that was the icing on the cake for me. It was a chance to see real people behind Digital bits.  I knew exactly how to create invitations and how to get people to fill seats. It was challenging to me since it’s much easier to just be virtual and never really have to go anywhere and put your butt in a seat

It wasn’t until I used Facebook‘s search tool that I was able to grab a hold of these photos and relive the memories of who I used to be. And truth is, I still am. Facebook helped me save my face, because let’s face it, there are just a lot of things stored up in my brain. And my recall is not what it used to be. Let alone MS, and my cognitive recall issues, I think everybody is at a loss when they don’t see the visual.  A picture is worth 1000 words, and I encourage you to save as many photos as you can and make sure to include description so that you can pull them up at some point. I searched for the name of the company in my profile, with the little magnifying glass in the upper right hand corner next to my name, and clicked on photos. You can search posts, you can search your own posts, whatever you need, think of that magnifying glass as your ticket to rebranding yourself. Identifying the things that once were, that you completely have forgotten about, is a huge win.

Today’s post is devoted to my successes in the last part of my corporate career as an online marketing manager, specializing in social media and event management. Fast forward to today, still present in social media, just moving to a more visual platform, Instagram, and creating events for people who I care about. I hope someday to create events for people with chronic illness, and be a motivational speaker. There I said it. Nothing happens unless you put it down. I can’t exactly right it, but I can talk into my phone! Lol

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