Invisible billboard. Hmm.
If you had a freeway billboard, what would it say?

If I had the opportunity to design a freeway billboard, I would create a unique and unobtrusive concept. Instead of adding another distraction to the already busy roads, my billboard would feature a realistic image that replicates the scenery behind it, giving the illusion of transparency. This design would blend seamlessly with the environment, almost as if you’re looking through a window. In a world where billboards even intrude upon open waters, my approach would offer a refreshing change – an art piece that enhances the landscape rather than competing with it.